2019 Detroit SEO PopUp

We're living amid a glut of information. So how do you gain people's attention when they're overwhelmed with information? And get them to trust you, on top of that? You may be missing out on major opportunities. In this talk, attendees will walk away with some time-tested methods for building deeper relationships and making customers want to come back again and again.

Our two great panelists (Upasna Gautam, SEO @ Ziff Media Group & Carolyn Shelby, SEO @ ESPN) each have an extensive background working with big corporations, large sites and tens of millions of pages. They have (separately) worked on large publishing sites such as ESPN, Chicago Tribune, LA Times, Mashable, PC Magazine and many more. Bring your technical SEO and enterprise-scale questions, because this is your chance to ask the experts!

Join our panel (Dr. Scott Cowley, Digital Marketing Professor at Western Michigan University and Taylor Graham, Paid Social Specialist @ Assembly) as we discuss what colleges are doing to train the future digital marketers, what the hiring process for a recent graduate looks like and how companies are working to train new hires. There will be plenty of time for audience questions as well.

In this round you will get 3 minutes to meet and network with 5 different people. The goal is help you talk to 10 new people by the end of the day.

Need a coffee refill? Need to call your boss or client really fast? Now is the time to do it and not miss anything.

Ryan Jones, SEO Group Director @ Publicis Sapient will look at the ever changing SERP landscape and discuss how to survive in a zero click world.

Raj Nijjer, VP of Marketing @ Yotpo joins us to talk about how have D2C brands like Away and Glossier become such successful eCommerce brands? The modern brands of today are serving customers at billion-dollar valuations, unlike their retail counterparts who are rapidly going out of business. Learn how creative brand building and customer-centric experiences has led to product awareness, rapid growth, and loyal customers.

Robert Courtney, Executive Brand Strategist @ Robert Courtney & Associates - This talk discusses the tactics we’ve used to become extremely efficient at creating great content, that consistently delivers the brand message across multiple channels while not feeling overwhelmed or captive to all the content creating possibilities. There’s so many platforms, directions, and approaches for creating content. We talk through 5 specific actions that has helped over a 100 Brands and will help any marketer, company or personal brand as well.

Elmer Boutin, SEO Director @ GTB - Why do some content marketing efforts fail? Many times it's due to lack of cohesive strategy. Learn about the advantages of taking a human-centered and data-driven approach to website content strategy that will help you better connect with your customers - especially through organic search traffic.

Join us as we all unwind after the week and conference at a local establishment. The name of the nearby venue will be revealed at the conference.